Indrid Cold is a surreal, sci-fi inspired fashion brand centered around storytelling and identity. i designed and developed an e-commerce experience that translates the brand’s visual world into a functional, immersive shopping platform. this project focused on balancing strong visual identity with usability, creating a cohesive system across web, product, and brand touchpoints.
the brand needed an e-commerce experience that could support product sales while fully expressing its visual identity and storytelling.
- build a functional e-commerce platform
- translate brand identity into a cohesive digital experience
- create an immersive, visually distinct shopping journey
i analyzed e-commerce brands with strong visual identities to understand how storytelling and usability can coexist. This informed a design approach that balances immersion with clarity.
The site was designed to feel immersive while maintaining clarity and usability. key decisions included:
- dark UI to highlight product imagery
- editorial-style layouts to reinforce storytelling
- simplified navigation to support browsing and discovery
- consistent product presentation to maintain visual cohesion
- add additional pages with more information on my process
- expand interaction to create a more immersive experience