case study #redesign #shopify
the lovely boutique market is a small brick & mortar business that resells vintage furniture, home decor and clothing. the lovely hadn't had a website update since the e-commerce site was established in 2020, and it showed. customers could not browse easily and there was no search function at all on the website. usability was seriously lacking, and brand identity had room for improvement. in collaboration with the owner, i was able to breathe new life into their website.
my role: web designer
timeline: 5 week project
tools: shopify, figjam
the lovely's website was originally hosted via wordpress and it was no longer functioning properly. they needed improvements in usability, function and branding.
- integrate their e-commerce platform from wordpress to shopify.
- optimize website for function and usability
- create an updated brand identity
the owner wanted to move to Shopify but was concerned about the look and feel of the website. cost was also a factor. i selected three Shopify themes at different price points to mock up and present for selection.
the previous website held a lot of information but it was organized poorly. i took the information present and card sorted it in order to optimize the layout of the updated website. many of the cards were outdated, so i worked with the owner directly to sort which items were not necessary to add to the new site.
there are a number of features available via
Shopify, both native to the theme and downloadable by external application. along with the owner, we prioritized which features would be present on the updated website.
- add custom font reflective of logo to headers
- add a live chat function
- improve community elements such as live events and markets