when Dechoes Resale lost access to Instagram, their primary communication channel, i led the design of a mobile app to restore and improve how the brand connects with customers. working within Shopify and Tapcart constraints, i created a mobile-first experience that enables real-time communication through push notifications while improving product discovery and engagement.
Dechoes Resale lost access to their primary communication channel, disrupting visibility for new arrivals and impacting customer engagement.
- restore direct communication with customers
- increase visibility of new inventory and promotions
- create a scalable system for ongoing engagement
i conducted user interviews and surveys to understand customer needs:
- users wanted immediate access to new inventory
- users valued being first to know about drops
- users preferred direct communication over social platforms
i explored multiple approaches including email, SMS, and mobile solutions. based on user needs and business constraints, a mobile app emerged as the most effective solution.
meet jada: a 30-something nail technician and single mother to one young child. she prefers to shop for trendy second-hand items locally within her community, but doesn't have the time for thrifting anymore. she has been shopping at Dechoes Resale since high school and loves finding unique items at great prices.
- saving time by shopping curated second hand stores instead of digging through thrift stores
- in-person shopping within her community
- losing out on that special item because someone else beat her to it
- finding an item she loves that is not in her size or is out of her budget
- let customers sign up for push notifications when specific brands/items become available
- add customer accounts with wishlist features
- expand to a hand-designed custom app